Primary Responsibilities:

• Develops and deploys strategic marketing campaigns for assigned hub, as aligned with the airline’s business priorities and objectives
• Collaborates with internal teams for hub marketing campaigns that will build seat load factor and increase brand loyalty in the assigned hub
• Works with team to strategize, run and optimize marketing and advertising campaigns for the assigned hub/market, to achieve business objectives
• Ensures branding standards are followed across all materials
• Monitor campaign performance and execute reports to support agile marketing timetables
• Ensures marketing communications are accurate and compliant with applicable laws and regulations (including data privacy), and localized especially for assigned market
• Performs other duties as may be assigned by the superior

Basic Qualifications

• College graduate, with a business, communications or marketing field of study
• At least 2 years of relevant marketing experience
• Must be based in Cebu City or willing to relocate. 
• Has keen interest in digital marketing and in market insights especially of companies or industries related to travel/airline/e-commerce.
• Must have experience with HTML, Content Management Systems (CMS), Publishing tools (Social Studio, Salesforce), editing tools (Illustrator, Photoshop, After Effects, etc.).
• Must be comfortable working with a team and in a fast-paced environment that calls for frequent collaboration across business/departments/partners.
• Must have experience in working with agencies and/or artists (creative teams, content creators, influencers, etc.) on various projects or digital marketing campaigns.
• Can communicate effectively, written and verbally.